Customer service is for the laggards
Customers are the heart of every business, their very existence enables us to do what we love and gives us purpose.
Why is it then, so many get it wrong?
At Wired we believe it’s the customer experience that is at the heart of what we do and whilst customer service has a place, reacting to unsatisfied clients when things go wrong, it isn’t proactive. It’s nonsensical.
Create the journey by mapping out the touch points, remove any hurdles that could could push your clients to a competitor. Examine every interaction between you and the prospect, online and offline.
Service isn’t enough, you need to deliver an experience and set your winning aspirations high. Not only would this retain patients, it would stimulate new patients through the strongest channel possible. Word of mouth advertising. Go above and beyond. Breaking expectations from the ‘norm’ makes all the difference.
“Top-performing companies are 50% more likely than their peers to ‘have well-designed user journeys that facilitate clear communication and a seamless transaction’ (60% Vs. 46%).” – Digital Intelligence Briefing: 2018 Digital Trends
Wired creates the best experience possible for their dentists through staff, support, the use of the Wired Lab and orthodontic courses. We’re constantly pushing boundaries and innovating – enabling dentists to succeed in business and keep their books full.
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Call 08454 853 748 or email to learn how the Wired orthodontic business solution can transform your future.